Your Brand. Center Stage. Become an IMMERSE Sponsor!
Step into the spotlight with IMMERSE—where art meets innovation and unforgettable moments come to life. Partner with us to captivate thousands, energize downtown Orlando, and make a lasting impact through the power of creativity.
Partnering with IMMERSE means aligning your brand with one of the most dynamic and impactful arts experiences in the country. Each February, downtown Orlando transforms into a living, breathing celebration of creativity, drawing tens of thousands of attendees, generating millions in economic impact, and showcasing bold, unforgettable performances. Sponsoring IMMERSE offers your company meaningful visibility, authentic community engagement, and the chance to be part of something transformative. Every partnership is rooted in collaboration—we work closely with our sponsors to tailor activations and benefits that align with your brand goals. Ranging from $5,000 to $150,000, all opportunities are open to conversation with the Creative City Project team.
Let’s build something extraordinary together.
Seven Reasons to Sponsor IMMERSE:
5. Community Leadership & Civic Engagement
IMMERSE has a small, but mighty team— led by Creative City Project’s 2-person full-time staff, a contracted team of 9 individuals, a volunteer Board of Directors, and a visionary Founder/Artistic Director.
As a FREE event, IMMERSE is accessible to all and fosters a strong sense of community ownership.
Sponsors visibly support Orlando’s arts ecosystem, strengthening corporate citizenship and goodwill among residents and visitors alike.
6. Proven Growth & Cultural Momentum
Since its inception in 2012, IMMERSE has grown into a signature event comparable to SXSW or Art Basel in cultural significance.
The recent expansion—both in scale and prestige—signals that association with IMMERSE offers forward-moving, trend-aligned brand positioning.
In today’s socially conscious landscape, customers want to support brands that reflect their values. Partnering with IMMERSE offers visible proof that your company is:
Investing in inclusive spaces
Supporting emerging artists from all backgrounds
Helping to build a culturally rich, welcoming city for residents and visitors alike
7. Cultural Diversity & Inclusion
IMMERSE is a vibrant celebration of Orlando’s multicultural identity, intentionally spotlighting a wide range of artistic voices from diverse backgrounds. The festival annually features work by artists representing Black, Latinx, Asian, Indigenous, Pacific Islander, LGBTQIA+, and immigrant communities.
By sponsoring IMMERSE, companies signal a genuine commitment to equity, representation, and cultural celebration. It’s not just about checking a box—it’s about aligning with a festival that actively platforms underrepresented voices and creates accessible experiences for all communities.
1. Big Reach & Audience Engagement
62,000+ attendees flocked to IMMERSE 2025—spanning three days and 12 city blocks—solidifying it as one of Orlando’s largest public arts events.
The festival attracts a wide demographic—locals, tourists, families, students, and professionals—offering sponsors direct access to highly engaged and diverse audiences.
2. Significant Economic Activity
In 2025 alone, IMMERSE circulated $1.5 million into the local creative economy through artist fees, vendor contracts, and stipends for creative event professionals.
Over 1,400 artists, including musicians, dancers, visual, projection, and interactive artists, were paid to participate, showcasing the festival’s deep investment in Orlando’s cultural community.
3. High-Profile Programming
Headliners like Cirque du Soleil, Blue Man Group, and Broadway star Michael James Scott performed, giving the festival national and international credibility
These widely recognized acts elevate the overall prestige of IMMERSE and, by association, the profiles of its sponsors.
4. Immersive Art Installations = Visual Brand Awareness
Spectacular art attractions—like the restored Merita Neon Sign, butterfly swings, and LED “Cloud Swing”—draw attention and create memorable photo moments.
Social media coverage organically extends sponsor visibility across platforms, amplifying brand reach through user-generated content.
What Orlando’s community leaders say about IMMERSE.
AVAILABLE SPONSORSHIPS
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AVAILABLE SPONSORSHIPS *
Artist Sponsor
Support the heart of IMMERSE: the Artists! As an Artist Sponsor, your brand directly funds local, national, and international creators who bring awe-inspiring performances and installations to life. It’s a unique chance to champion innovation, creativity, and public art while aligning your brand with cultural impact and community engagement.
Creative City Project exists to cultivate a thriving arts community in Central Florida. A big part of that is paying artists for their work. Through the years, we have been able to offer significant support to our artists and organizations.
2019 Artist Payments: $171,838 | 2021 Artist Payments: $227,940 | 2025 Artist Payments: $433,489
Help us continue to develop a thriving arts community by becoming our Artist Sponsor!
VIP Dining Sponsor
Entice tastemakers and trendsetters through the exclusive IMMERSE VIP Dining Experience. This curated evening brings together gourmet cuisine, artistic ambiance, and influential guests. Sponsoring this high-end activation associates your brand with sophistication, hospitality, and cultural enrichment.
Stage Sponsor
Elevate the festival and your brand by sponsoring one of our iconic stages. From music to theater to dance, stage sponsorship places your name at the center of live performances, drawing continuous foot traffic and media visibility over the course of the weekend.
Activation Sponsor
Make your brand part of the experience. Activation Sponsors create unforgettable moments through branded, interactive installations or experiences. Whether it’s a tech-forward display or a playful, hands-on exhibit, this opportunity invites audiences to connect with your brand in surprising, shareable ways. We work with Activation Sponsors to create an artful and irresistible brand activation that immerses guests in the brand’s story, ethos, and identity.
Examples of previous Activation Sponsors:
2018 & 2019---The Worlds of Corkcicle: a 2-year partnership. We built immersive photo environments around Corkcicle’s brand story, generating tens of thousands of social shares.
2021---Stax X-Factory: an immersive brand experience that connected guests with the company’s story and values. It was also a place to host a brand party leading up to IMMERSE.
2025---OUC’s The Art of Water Conservation: To promote their existing rebate programs regarding restroom renovations, we custom-built structures for artists to paint murals, while also highlighting bathroom fixtures.
Cultural Programming Sponsor
Celebrate diversity and heritage by supporting cultural showcases at IMMERSE. This sponsorship fuels performances and installations that highlight global traditions, local histories, and underrepresented voices through music, dance, storytelling, and visual arts. Demonstrate your brand’s commitment to inclusivity, cultural appreciation, and authentic community storytelling.
IMMERSE platforms artists and organizations representing cultures from around the world. Help us platform these diverse performers that make our community vibrant and world-class.
Area Sponsor
Claim your spot in the spotlight. Area Sponsors support a designated section of downtown Orlando, helping transform it into an immersive world of performance and creativity. With prominent signage and brand placement, your business becomes an anchor for thousands of attendees navigating the festival.
Example of previous Area Sponsor:
In 2021 --- Electronic Arts sponsored a sports area at IMMERSE that featured drummers and trick-shot pros from Orlando Magic and entertaining ball jugglers from Orlando City Soccer Club.
VIP Experience Sponsor
Support luxury and comfort at IMMERSE. As a VIP Experience Sponsor, you provide elite access, curated perks, and elevated moments for our most engaged attendees. Your brand will shine in the eyes of top-tier guests through premium hospitality, recognition, and direct engagement opportunities.
Food & Beverage Sponsor
Showcase your flavors to thousands. As a Food & Beverage Brand Sponsor, you’ll have the opportunity to sample and sell your products at key festival points. From craft snacks to signature sips, your offerings will reach a broad and enthusiastic audience ready to discover something new.
Bar Sponsor
Become the toast of the festival. Our Bar Sponsors power the pop-up bars throughout IMMERSE, offering branded drink experiences and a festive atmosphere for socializing and celebration. This is a highly visible sponsorship that blends lifestyle, brand storytelling, and nightlife culture.
Event Sponsor
Join us as an official Event Sponsor and align your brand with one of the most innovative and expansive arts experiences in the country. Your support enables large-scale spectacle, economic impact, and cultural vibrancy—all while positioning your company as a bold advocate for the arts and community development.
